Our Solution Is Your Future

Energy Solutions To Reduce Costs & Increase Revenue

Energy costs are often one of the top five expenditures for many companies and in most cases the least understood.


We can assist in outsourcing your organizations energy management decisions enabling you to focus on your core business while simultaneously saving money, being more efficient, becoming a better steward and ultimately creating energy independence by developing on-site renewable energy options. 

 Who We Are

Based in Grand Rapids & Traverse City, Michigan, AMRA Energy is one of the fastest growing, privately owned, natural gas, electricity and energy product sales organizations in the United States.

What We Do

We help companies, organizations, and institutions reduce energy expenditures, increase energy and mechanical efficiencies, while creating robust energy management plans for the future.

How Do We Do It

AMRA Energy develops a relationship between our clients and the very best product, service, and financial companies in the energy industry to achieve both savings and energy stewardship.

Our Focus Areas

Natural Gas Sales / Analysis

Electricity Sales / Analysis

Energy Management Systems

Tax Incentives / Rebates

Commercial Solar Energy

Commercial / Industrial LED Lighting

Unbiased Expertise


Even if your company currently has an energy manager, we can provide an extra “set of eyes” to evaluate and offer other perspectives that will reduce your overall energy spend. You will never pay AMRA Energy a fee so there isn't any cost in allowing our company to help your company save money.


AMRA Energy helped us with getting a Federal Tax deduction we were unaware from a past lighting project resulting in thousands of dollars in savings. AMRA Energy also saved us money on our electricity for our Ohio locations and control our natural costs for all of our buildings in Michigan and Ohio

Mike Koster – President – Williams Distributing

In addition to saving us money on our natural gas costs, AMRA Energy helped us get a refund back from both DTE and Consumers Energy for billing errors.

Kenneth R. Estelle – CEO – Feeding America

Brann’s Restaurants and Kitchen 67 has been a very shrewd buyer of natural gas over the years and with the help of AMRA Energy recently secured a very low fixed price over the next 4 years.


Johnny Brann Jr. – Owner – Kitchen 67

AMRA Energy has helped my company develop and implement a comprehensive energy cost management strategy that has freed up resources that I have used to help grow my business.

Erik May – Owner – Pilot Malt House

ALLEGRA Marketing.Print.Mail is always looking opportunities to minimize expenditures. AMRA Energy found ways for us to reduce our overall energy expenses with very little effort.

Becky Vetter – Owner – ALLEGRA Marketing.Print.Mail.

AMRA Energy helped us reduce energy costs with no investment required.

Tom Welch – CEO/Owner – Raider Development & Wyser Innovative Products

AMRA Energy helped me purchase natural gas for my 6 West Michigan locations by utilizing an innovative product called Managed Gas. It enables me to buy portions of the gas I need on market price dips giving me a lower overall average cost of gas.

Mike Burkhardt – Owner – Checkers Restaurants

$25 billion +

In paid energy expenditures lost in the transmission and billing process errors.

Frequently Asked Questions

About Us


Founded in 2010, AMRA Energy is a privately owned company based in Grand Rapids & Traverse City, Michigan. Our primary goal is to help Michigan companies compete more effectively in the marketplace by reducing their energy expenditures to allow more revenue for future growth.

Because every company depends on energy to operate their business, we can help anyone from the large international organization, to the small independent retailer. All of our sales professionals are screened based on a stringent set of requirements. As a client of AMRA Energy, you will always have a personal Account Executive to answer your questions, and help implement any programs you choose to utilize.

By partnering with companies in various fields of energy expertise, we have researched and strategized various options, to provide you with the most effective, current and future solutions.

Founder & CEO
After 25 years in a variety of sales careers ranging from manufacturing to telecommunications, I saw a need and an opportunity in the business world. Organizations needed help with managing their energy costs which inspired me to start a company to provide these types of services. In 2010, I founded AMRA Energy, partnering with companies of all sizes, helping them to navigate through the confusing world of energy cost management, with the goal of helping them save money. Ross is married with four children and lives in Traverse City, Michigan. He spends as much time as possible in the Porcupine Mountains in Michigan’s beautiful Upper Peninsula.
As President, Dave’s experience, focus and expertise are helping AMRA Energy to become one of the fastest growing privately owned energy sales companies in the country. After earning a BA in Economics from Calvin College and a MBA from the University of Michigan, Dave spent the next 25 years in his family’s retail food business, serving the last ten years as President of Duthler’s Family Foods. Since 2004 Dave has also served on the Board of Directors of the Michigan Grocer’s Association including 2 years as Chairman. Dave lives on Bostwick Lake in Rockford, Michigan with his wife and has four grown children.
Sales & Marketing Director
After seeing the incredible success and growth of AMRA Energy since 2010, Kristin became impassioned by the core values of AMRA Energy and left her career to join her husband’s business. With a degree in Communications and Marketing from Western Michigan University, Kristin creates and directs AMRA’s marketing efforts. She also brings over 30 years of successful sales experience to AMRA Energy. Kristin spent the last 7 years in the tourism industry and is taking the resources AMRA Energy offers to these businesses. Kristin is married with 1 child and 3 stepchildren and enjoys hiking as much as possible and spending time with her family in the Upper Peninsula.
Director of Operations
As Director of Operations, Shari oversees all internal production for AMRA Energy. Shari brings with her over 20 years’ experience at Duthler’s Family Foods in Grand Rapids, Michigan, where she was responsible for Accounting, Payables/Receivables, Human Resources and Document Control. Shari volunteers with West Michigan Therapy Dogs and has been involved for over 15 years, including 8 years on the Board of Directors, and 2 years in teaching/training. Shari is married with four children and lives with her husband, David, on Bostwick Lake in Rockford, Michigan.

Mission & Values

We believe in paying forward our skills and successes to organizations in our community and around the nation, that align with our own core values. Below are some of the causes we support:

Contact Us

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